Why use GPS Tracking?
Build a complete and reliable picture of your visitors’ experience around your site.
1. Quantify the ACTUAL BEHAVIOUR of visitors and vehicles by analysing routes and time spent in key areas.
2. Compare your visitor segments/ categories/ demographics and how they interact with your facilities and attractions.
3. GPS tracking generates a vast quantity of data in real time. This data is unbiased and untainted by expectations and exaggerations.
This data helps staff understand the preferences of visitors and inspires informed decisions regarding visitor interaction, marketing and future development plans.